I looked at different year-end recaps and here’re what I learned…

Google trends on search term “wrapped”
Hulu’s year-end recap 2021
Snapchat’s re-cap 2021
Strava 2021 recap
Reddit 2021 year-end recap
Binance 2021 year-end recap

Here are 3 reasons why Wrapped is a super cool idea:

Analytics Maturity Model

Why did some recaps work/get shared and some flop?

Source: Tech Crunch
Source: Tech Crunch
Twitter’s tweet

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